3 Weeks. 40 Interviews Per Day. 200+ New Hires.
Pay Rates • Peak Season • Recruiting | 09/29/2022
An Amazon distribution facility serving the Lansing, Michigan area.
- In October 2022, WIT Logistics was preparing to launch its first distribution facility in the Lansing area. To meet the demands of the upcoming holiday season and ensure 100% order fulfillment from the start, they needed to launch with 200 fully trained and onboarded employees, including forklift operators and production workers.
- With only three weeks to reach the required headcount, WIT Logistics brought in the recruitment experts at ResourceMFG to develop a strategy and make it happen.
With no time to spare, we immediately launched a robust and strategic advertising campaign leveraging both traditional and digital tactics.
To maximize the campaign’s reach, we began with an aggressive Indeed campaign targeting prospective hires in and around the Lansing area. To combat the project’s timeline, the typical Indeed budget was more than doubled for this campaign. Multiple positions were listed, and each ad was optimized to boost conversions.
Client-Specific Yard Signs
Yard signs had been proven to be exceptionally effective for driving interview traffic in this area. To boost their impact, we leveraged client-specific signs across the city that included starting pay, the start date, and both company logos.
To further drive interview traffic, we used other tactics that had previously been effective in the area, including referral and mass-text campaigns.
At the time of launch, the average placement pay rate in Lansing hovered between $15 and $15.50. Based on our recommendation, WIT Logistics chose to start their pay at $17.50, roughly 10% higher than the local average. This likely played a crucial role in driving interview traffic during the three-week period.
Within three days of the ad campaign’s launch, we were conducting no fewer than 40 in-person interviews per day. The volume of these interviews required special considerations due to COVID-19, but our team was well-equipped to ensure a safe and efficient interview process for all parties involved.
To streamline the onboarding process for WIT Logistics, candidates that were selected for hire left the interview with detailed onboarding information and clear instructions for the next steps.