According to Inc., the future of the American business world is right around the corner: Millennials are projected to make up 75% of the workforce by 2025. For manufacturing companies, this means it's necessary to learn what young workers are looking for — and fast. Luckily, to attract more millennials to manufacturing, all you need to do is find out what they're looking for in a perfect job. Here are a few things to keep in mind about their goals, values and priorities.
1: A socially responsible company
According to TeamStage, millennials respond best to companies that engage with society in responsible ways. This means that, to get their attention, you'll want to use social media and other digital channels to show that your manufacturing company is open-minded, accepting, active in the community and dedicated to diversity.
2: Work/life balance
For millennials, flexibility is everything. That's why it's important to acknowledge your company's dedication to work/life balance upfront. Write job listings that highlight your generous PTO, your impressive sick leave policy and other perks that will show young workers that you are invested in them as people, not just as employees.
3: Engaging work
Young workers want to make a difference in the world. They like to feel as though their work means something — which is why it's important to highlight all the ways a career in manufacturing can be engaging and meaningful. One way to do this is to make your job descriptions as clear as possible. According to Fora Financial, this helps set clear expectations for applicants, which, in turn, helps them understand what their role really means — to the company, to their team and to their own values.
4: A tech-savvy environment
Having grown up with social media and mobile devices, millennials and other young workers might get frustrated by a manufacturing environment that doesn't utilize readily available tech. From hiring to communication to organization, young job seekers want to see companies making smart use of the latest gadgets.
5: Job security
According to research by the Society For Human Resource Management (SHRM), 56% of millennials reported that job security was "very important" in overall job satisfaction. That, at least, is something they have in common with the rest of the workforce: 59% of individuals across all generations included in the study responded the same way. To get young workers through the doors, then, you'll want to show them that your company is dedicated to creating careers in manufacturing — not just "jobs."
6: Fair pay
In the same SHRM study, 57% of millennials reported that compensation is "very important." Young workers will be far more interested in your open positions if you demonstrate how your pay rate and benefits packages align with or exceed the industry standards — so if you want your company to be "the next big thing," you'll want to spend a little time bragging.